El Imparcial
El Imparcial is a vibrant establishment in Madrid, combining a restaurant, bar, and concept store all in one unique space.
At the heart of their philosophy lies the idea of immersing their visitors in a captivating experience, merging artists, exhibitions, conferences, and culinary delights. They constantly adapt their venue to host diverse events, offering a dynamic and ever-changing environment.
Inspired by this dynamic approach, my design concept revolves around delineating the brand into two distinct parts: the cultural center and the restaurant. I intend to symbolize this division through two symbolic shapes—a circle and a square—each adorned with ever-evolving textures. This visual representation will not only reinforce the brand’s core values but also embody the essence of transformation and creative energy that defines El Imparcial.
Client
El Imparcial
Year
2016
Deliverables
Brand Identity