Human Rights

A campaign to celebrate the 70th Anniversary of the Universal Declaration of Human Rights.Back in 1948, the United Nations General Assembly adopted the first document in history in which different countries agreed that human rights are universal. Such an occasion deserved an awareness campaign for Natura. Inspired by the old protest placards, we transformed Natura’s bag in a strong proclamation of everybody’s rights.

Client

Human Rights

Year

2017

Agency

Done with and for Séptimo

Deliverables

Campaign
Messaging
Packaging