Royal Design, a top Nordic home décor brand, sought a fresh, dynamic identity to stand out and support growth while maintaining its premium appeal.

Royal Design was founded in 1999 and has grown into a leading name in Nordic home décor, offering over 45,000 products across 14 markets. However, they felt their existing brand was holding them back from further growth. To shift from a price-driven retailer to an inspiring design destination, they needed a distinctive, premium brand that resonated with both men and women.

The solution was a complete transformation of Royal Design’s visual identity that embraces the “Royal” in the brand’s name. The new visual language strikes a balance between exclusivity and inclusivity, ensuring the brand feels both premium and accessible to a broad audience.