Slush emerged from the merger of Sui Wallet and Stashed, a moment that called for more than a visual refresh. It needed a brand that could unify two products and signal a clearer, more confident direction. As Design Lead, I led that transformation.

Building on the foundations of Stashed, I evolved the visual identity into a system that balances digital- native precision with a sense of warmth and ease. I worked closely with the product design team to align brand and product as a single experience— so what users see in the app is fully reflected in how the brand behaves externally.

This extended across campaign work and visual assets, creating a consistent presence across every touchpoint. The result is a brand that positions Slush as a distinct and ownable part of the Sui ecosystem: modern, trustworthy, and designed to scale..